MAJESTIC ATHLETIC: BRAND ACTIVATION

Role: Project Manager | Shoot Producer

Client: Majestic Athletic

Agency: Holt & Co.

Location: Pennsylvania, US

To support sales of Majestic Athletic’s Cool Base Jersey, Holt&co conceptualised and commissioned a campaign featuring renowned UK fashion influencer and blogger Matthew Spade, to run in conjunction with The Major League Baseball London Series.

The content, designed to tap into classic Americana and galvanise and enthuse a UK creative audience, was captured at the Majestic Athletic factory in Easton, Pennsylvania and told the story behind the brand and its authentic Cool Base jersey, exploring the design and heritage that make Majestic Athletic baseball Jerseys so unique.

Multi-media content was shared across Mat Spade’s Instagram, Pinterest and Facebook channels and media partners included WeTransfer, Huck Magazine, Shortlist and Complex, as well as via Majestic Athletic and Major League Baseball channels.

Project deliverables:

Project & client partnership management
Overseeing campaign and creative content from brief through to delivery
Shoot planning, destination management, travel and logistics
Booking and managing all 3rd party suppliers, crew and creative resources
Influencer contracting and management
Development of project plans, briefs, call sheets and schedules
Budget management
Management of asset delivery with post-production team,

GEMMA MACHIN

Events Director | Project Lead | Senior Producer

MAJESTIC ATHLETIC: BRAND ACTIVATION