I’m a London-based events and project specialist, passionate about helping brands, companies and clients to devise and deliver world class programmes and live experiences, across media, entertainment, technology, sport and wellness. Whether your goal is to educate, connect, engage or inspire, I can bring energy and rich experience to help you identify, create and flawlessly execute campaigns that elevate your brand and deliver results.
With 10 years in-house experience leading event and project teams for leading media brands, including ITV and Fremantle, I've overseen the successful delivery of international, high-profile B2B and B2C activations for 50-25,000 guests.
Since early 2018, I have consulted as a freelance specialist working with global brands such as Facebook, Major League Baseball and PepsiCo. Partnering with a wide range of clients across industries, I have developed an agile and collaborative style and built a varied and trusted network of suppliers and partners. I'm able to quickly understand complex projects, identify ambitions and guide actionable and creative solutions - tailoring the best of my experience to every unique brief.
Whether you're a start-up defining an events marketing strategy, an agency bubbling over with briefs or an established global brand delivering your most ambitious activation to date, I can support you in refining and actioning your vision with expertise, creativity and heart, ensuring you generate meaningful engagement and measurable impact, whilst delivering your campaign on time, on budget and on brand.
Projects & events delivered include:
-
Conferences, summits & retreats
-
Exhibitions, industry events & trade shows
-
Sponsorship activations
-
Premiere screenings
-
Brand partnerships
-
Experiential activations & pop-ups
-
Press and product launches
-
Upfronts, forums & panel discussions
-
Roadshows
-
Fan parks
-
Parties & music sessions
-
Award shows
-
Bespoke dinners
-
Multi-media campaigns & shoots
-
Creative mailers
-
Global travel & logistics
-
Ticketing & VIP hospitality
Expertise and services:
-
End-to-end event & project management (APM PMQ)
-
Event marketing strategy & consultancy
-
Ideation & pitching
-
Client & stakeholder relationship management
-
Budgeting & P&L
-
Content curation
-
Management of speakers, artists, partners & sponsors
-
Agency & supplier procurement & management
-
Building, leading & developing teams
-
Branding, design & asset management
-
Production design
-
AV, technical & stage management
-
Virtual & hybrid event solutions
-
Planning & operations
-
International travel & logistics
-
Guest management, registrations & ticketing
-
Communications & copywriting
-
Inclusivity & sustainability
-
Global on-site delivery
-
Merchandise & swag
-
Post-event reporting & ROI analysis
I'm happy to work independently, build an experienced project team or join and support your existing team on a short term, long term, consultancy or ad hoc basis.
PROJECT MANAGEMENT
Ability to dissect complex projects into clear objectives, roles and best practice workflows, identifying opportunities and risks and effectively engaging and leading company-wide, international project teams to successful delivery.
ARTISTS, GUESTS & AUDIENCES
Experience identifying, curating, contracting and managing high profile artists, talent and partnerships.
Ability to build guest registration platforms and manage ticketing partners, overseeing seating plans and ticket allocations for audiences of 25,000+
BUDGETS & FINANCE
Experience constructing, managing and reconciling complex multi-currency budgets exceeding £4 million, overseeing P&L and financial reporting. Confident troubleshooter and creative negotiator.
COMMUNICATION
Confident, friendly, open and effective communicator. Ability to lead large meetings, share and present ideas, produce concise and clear project documents, and write accurate and engaging briefs and copy for a variety of platforms and audiences.
OPERATIONS & LOGISTICS
Confident briefing and managing third-party suppliers globally, and overseeing the RFP process, including venues, agencies, technical production teams, local authorities, security, transport partners, ticketing agents, caterers and H&S consultants, with a strong ability to lead on site teams and operations.
RELATIONSHIP MANAGEMENT
Ability to build positive and collaborative relationships with stakeholders, clients, suppliers and colleagues at all levels. Strong, supportive team member and leader, focused on motivating, nurturing and developing teams, championing open feedback and continual learning.
CREATIVITY & DESIGN
Accomplished at devising creative and authentic concepts.
Working closely with 2D/3D designers and production teams, to develop and refine ideas, designs, floor plans, renders, CADs, materials and printed matter, with a keen eye for detail and understanding of working within brand/style guidelines.
TECHNICAL PRODUCTION
Strong background working with broadcast and live event crews. Sound AV knowledge across sound, lighting, cameras, screens and content. Confident writing technical briefs and finding effective solutions, including installations, digital integrations and developing virtual events using platforms such as Hopin and Zoom.