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Facebook Women@ Leadership Day EMEA

Role: Project Lead & Senior Producer

Agency: Quintessentially

Client: Facebook

Location: Dublin, Ireland

 

Women@ Leadership Day is a large 1-day conference held for Facebook's 2000 female EMEA colleagues and allies. The event ran as part of a global series with the goal of connecting, inspiring and educating.

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As project lead, I worked with a team of six event and content producers to deliver the inspirational, interactive event focused on intersectionality, diversity and leadership.

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The event took place at the world class CCD in Dublin and featured 54 unique internal and external speakers and 13 immersive breakout sessions, offering guests the opportunity to explore key themes in greater depth.

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Working closely with Facebook Resource Groups - who focus on creating space and community for underrepresented spheres - we shaped a diverse agenda, and developed a series of inclusive activations including an exhibition, photo studio, live performance and swag giveaways throughout the breakout areas.

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The event branding, developed in line with the global series, featured at all touch points from comms and printed assets to animated screen content. A multi-camera set up saw the event live streamed to 10 global Facebook offices, and a highlights promo was turned around on site and played during the event finale.

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Sustainability, inclusivity and a meaningful event partnership with Choose Love were at the heart of the planning, and feedback from guests was overwhelmingly positive.

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Project Deliverables -:

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  • Lead on project planning and event management

  • Stakeholder management and key meeting lead

  • Budget Management

  • Auditorium and breakout space creative

  • AV/technical production lead and content management

  • Guest comms, copywriting and event promotion

  • 2D and digital branding, design and print

  • Speaker sourcing, management, logistics and briefings

  • Development and management of Run of Show and rehearsals

  • Content planning and filming schedule (employee promos)

  • Content planning for event social media channels

  • Catering

  • Partnerships management

  • Swag/merchandise sourcing

  • Hosts/VOG scripting

  • On site supplier, crew and team management

  • H&S & Security

  • Consultation on guest registration and logistics (managed by Jack Morton WW)

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*Images & video content featured from Women@ Leadership Day 2019

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